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Leasing
The first step in developing a leasing strategy is to thoroughly understand the unique market characteristics of the subject property. This requires:
- In-Depth Local Market Analysis
- Tenant Mix Considerations
- Current and Future Market Trend Identification
- Demographic Analysis
- Identify and Understand Position Relative to Competition
- Area Land Use and Zoning Considerations
Upon collecting the necessary information about the subject property market, we work closely with our clients to develop a marketing strategy. Once a strategy is agreed upon, NewSpace Properties promotes each vacancy using the following tools:
- Customized Promotional Collateral
- Cold Calling Prospects
- Database Marketing
- Local and Regional Advertising
- Lease Negotiations
Our Leasing Philosophy
In recent years a leasing agent or property owner could place a "Space Available" sign in front of a building and simply sit and wait for the phone to ring. In strong economic periods this was a moderately effective approach to leasing. We believe that in these challenging times the "order-taker" approach is mostly ineffective. Now more than ever, leasing requires a creative salesperson that will take a proactive approach.
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